Based in NYC. Trusted worldwide.

Turn SaaS traction into

Turn SaaS traction into predictable revenue.

predictable revenue.

Dan Kerchum builds customer-obsessed GTM systems for SaaS companies turning traction into predictable ARR. For over a decade, he has helped teams sharpen positioning, acquisition and retention. Through Altanom, he gives founders the strategy and execution to scale.

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20,000+ Hours Helping Businesses Grow

Trusted by businesses around the world.

Trusted by SaaS companies around the world.

Marketing leadership. Proven in practice.

Measurable growth,

built into GTM.

Dan Kerchum helps SaaS and tech teams build the GTM systems behind stronger acquisition, activation, retention and revenue. His work has led to 4X ARR growth in 12 months, a 120% increase in sales qualified leads, an 80% reduction in churn, and full customer acquisition systems built from the ground up.

"Dan has been an exceptional addition to our team and a great leader. He is highly knowledgeable about SaaS, marketing, copywriting, strategy and revenue analysis."

Mumshad Mannambeth

CEO

KodeKloud

"Dan was a dream to work with. He onboarded so fast and immediately took ownership of the project, providing valuable advice, guidance and insights. Highly recommend him for any marketing project."

Shakira Williams

COO

Datashake

"Within the first week of working together, Dan identified several areas in our funnel & business that we could immediately take action on for an improved customer experience & ROI."

Chelsea Winstead

Co-Founder

HerHQ

"My company would not be where it is now without Dan."

Paul Hill

CEO

Server Academy

"Dan's work was excellent and he's a great guy to work with as well, would highly recommend his fractional CMO service."

Sam Martin-Ross

CEO

Digital Uncut

"Dan is a great marketer and copywriter, and deeply understands the principles behind persuasive digital marketing."

Seth Viebrock

CEO

o8 Agency

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Good GTM starts

with better decisions.

SaaS growth gets expensive when positioning, acquisition, activation, retention and sales are treated as separate projects. Altanom helps founders decide what to fix first, where to focus, and how to turn marketing into a revenue system.

GTM First

Strategy before tactics.

Every recommendation starts with your market, buyer, product, funnel, lifecycle, and revenue goals. The focus is on the few moves most likely to improve acquisition, activation, retention, and ARR.

GTM First

Strategy before tactics.

Every recommendation starts with your market, buyer, product, funnel, lifecycle, and revenue goals. The focus is on the few moves most likely to improve acquisition, activation, retention, and ARR.

Revenue Focus

Outcomes over activity.

Growth is measured by better customers, stronger conversion, faster activation, lower churn, and clearer revenue visibility. Marketing only matters when it changes how revenue is created, captured, and retained.

Revenue Focus

Business outcomes over marketing metrics.

Revenue Focus

Outcomes over activity.

Revenue Focus

Outcomes over activity.

Senior Partnership

Work directly with Dan.

Every engagement is led by Dan from diagnosis through execution. You get senior GTM strategy, hands-on buildout, and clear decisions without account managers, junior layers, or bloated agency process.

Senior Partnership

You'll work directly with Dan.

Every engagement is led by Dan from strategy through execution. No handoffs, no account managers, and no layers between you and the person responsible for your results.

Senior Partnership

Work directly with Dan.

Senior Partnership

Work directly with Dan.

Schedule a Strategy Call

The Altanom Approach

Strategic Advisory Path

A clear path from

traction to ARR.

Every SaaS company grows differently, but the work starts the same way: understand the market, find the bottlenecks, prioritize the highest-impact moves, and build the GTM system around them.

Stage 1

GTM Revenue Diagnostic

We analyze your positioning, funnel, acquisition channels, lifecycle, sales motion, and revenue data to identify what is helping growth, what is slowing it down, and where the biggest opportunities are.

Diagnostic

GTM Audit

Stage 1

GTM Revenue Diagnostic

Diagnostic

GTM Audit

Stage 2

GTM Roadmap

We turn the diagnostic into a focused growth plan with clear priorities, messaging direction, channel strategy, lifecycle improvements, execution milestones, and the operating rhythm needed to move revenue.

Roadmap

Growth Plan

Stage 2

GTM Roadmap

Roadmap

Growth Plan

Stage 3

Fractional CMO Leadership

We help lead the strategy and execution across positioning, acquisition, activation, retention, analytics, and sales alignment, giving your team senior GTM leadership without hiring a full-time Chief Marketing Officer.

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Fractional CMO

GTM Leadership

Stage 3

Fractional CMO Leadership

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Fractional CMO

GTM Leadership

FAQ

Before

we engage.

Clarity on scope, process, and what working with Dan Kerchum looks like.

Do you only work with SaaS companies?

What does working together look like?

What happens after the diagnostic?

Do you provide ongoing support?

Do you work with internal teams or agencies?

Is Altanom an agency?

Do you only work with SaaS companies?

What does working together look like?

What happens after the diagnostic?

Do you provide ongoing support?

Do you work with internal teams or agencies?

Is Altanom an agency?

Next Steps

Let’s diagnose your GTM.

Your SaaS has traction. Now the goal is to find what will turn it into more predictable revenue. Schedule a strategy call to review your GTM system, identify the highest-impact opportunities, and see whether Altanom is the right fit.

Schedule a Strategy Call

Next Steps

Let’s diagnose your GTM.

Schedule a Strategy Call