Based in NYC. Trusted worldwide.

Revenue architecture

for scaling SaaS.

Most SaaS companies between $2M–$10M ARR don’t have a revenue or growth problem. They have a systems problem. Altanom™ brings structure, clarity, and alignment to the revenue system so growth becomes deliberate and predictable.

Clients in 12 countries, on 5 continents

See if it's a fit

20,000+ Consulting Hours

Trusted by global leaders

Trusted by global leaders

Structure creates

predictable scale.

Predictable growth comes from structural alignment across acquisition, activation, monetization, and expansion.

Predictable growth comes from alignment across acquisition, activation, monetization, retention, and revenue intelligence.

See if it's a fit

Ideal Customer Profile

Targeting That Converts

Define segments, triggers, and disqualifiers so pipeline quality rises.

Ideal Customer Profile

Targeting That Converts

Define segments, triggers, and disqualifiers so pipeline quality rises.

Acquisition Engine

Demand You Can Predict

Align channels and messaging to revenue, not to vanity metrics.

Acquisition Engine

Demand You Can Predict

Align channels and messaging to revenue, not to vanity metrics.

Acquisition Engine

Demand You Can Predict

Align channels and messaging to revenue, not to vanity metrics.

Activation

Time to Value, Shortened

Remove friction and clarify value so users reach outcomes faster.

Activation

Time to Value, Shortened

Remove friction and clarify value so users reach outcomes faster.

Activation

Time to Value, Shortened

Remove friction and clarify value so users reach outcomes faster.

Monetization

Pricing Aligned to Value

Structure tiers and expansion paths that increase ARPA without complexity.

Monetization

Pricing & Packaging Aligned to Value

Structure tiers and expansion paths that increase ARPA without complexity.

Monetization

Pricing Aligned to Value

Structure tiers and expansion paths that increase ARPA without complexity.

Monetization

Pricing Aligned to Value

Structure tiers and expansion paths that increase ARPA without complexity.

Retention & Expansion

Revenue That Compounds

Improve adoption, reduce churn, and design expansion loops that grow ARR.

Retention & Expansion

Revenue That Compounds

Improve adoption, reduce churn, and design expansion loops that grow ARR.

Revenue Intelligence

Data & Metrics Leaders Trust

Unify reporting so decisions are made from relevant and verified data.

Revenue Intelligence

Data & Metrics Leaders Trust

Unify reporting so decisions are made from relevant and verified data.

Revenue Intelligence

Data & Metrics Leaders Trust

Unify reporting so decisions are made from relevant and verified data.

Engagement Model

A structured path to

predictable growth.

We begin with a deep revenue diagnostic, define the architecture required for scale, and support execution where alignment is critical.

Stage 1

Revenue Diagnostic

We analyze positioning, acquisition, activation, sales structure, monetization, and reporting alignment. This is an end-to-end audit of your entire growth system with a detailed action plan to remove bottlenecks.

Revenue Systems Audit

Data Collection & Analysis

Stage 1

Revenue Diagnostic

Revenue Systems Audit

Data Collection & Analysis

Stage 2

Architecture Blueprint

You receive a clear revenue operating model, priorities, and structural decisions required for scale. Includes a short-term and a long-term list of tasks and instructions.

Revenue Architecture

Go-To-Market Design

Stage 2

Architecture Blueprint

You receive a clear revenue operating model, priorities, and structural decisions required for scale. Includes a short-term and a long-term list of tasks and instructions.

Revenue Architecture

Go-To-Market Design

Stage 3

Strategic Advisory Support

Where appropriate, we provide targeted guidance to leadership teams to ensure structural changes are implemented with clarity and discipline.

See if it's a fit

Strategic Advisory

Revenue Systems

Stage 3

Strategic Advisory Support

Where appropriate, we provide targeted guidance to leadership teams to ensure structural changes are implemented with clarity and discipline.

See if it's a fit

Strategic Advisory

Revenue Systems

Principal-Led Advisory

Founder-led

revenue architecture

Altanom is led by Dan Kerchum, a SaaS revenue architect and former CMO who has scaled global technology companies through disciplined revenue system design.

Over the past 12+ years, he has helped executive teams drive up to 4x ARR growth by restructuring positioning, acquisition, activation, monetization, and reporting into cohesive operating models.

Trusted by SaaS founders and executive teams globally.

Trusted by SaaS founders and

executive teams globally.

"Dan has been an exceptional addition to our team and a great leader. He is very knowledgeable about email marketing, copywriting, marketing strategy and SaaS and revenue analysis."

Mumshad Mannambeth

CEO

KodeKloud

"Within the first WEEK of working together, Dan identified several areas in our funnel & in our business that we could immediately take action on for an improved customer experience & ROI."

Chelsea Winstead

Co-Founder

HerHQ

"The quality of Dan’s work is unlike anything I've ever seen. The cloud computing concepts we explore are complex even for the most intelligent people. Dan has always been able to command an expert understanding of these concepts."

Nilesh Mehta

Founder

Indebridge Consulting

"Dan has a great sense for marketing strategy, as well as the ability to author top-notch sales copy."

Magnus Berggren

Founder

Waiv AI

"Dan is a great marketer and copywriter, and deeply understands the principles behind persuasive digital marketing."

Seth Viebrock

CEO

o8 Agency

"My company would not be where it is now without Dan!"

Paul Hill

CEO

Server Academy

FAQ

Before

we engage.

Clarity on scope, process, and what working with Altanom looks like.

What do we need to get started?

Do you implement or only advise?

What stage companies do you work with?

How long does an engagement last?

Do you work with early-stage startups?

What do we need to get started?

Do you implement or only advise?

What stage companies do you work with?

How long does an engagement last?

Do you work with early-stage startups?

Take the next step

See if it's a fit

Book a structured revenue diagnostic to evaluate your current growth architecture and identify the structural constraints limiting scale.

See if it's a fit

Take the next step

Let's design a revenue system that scales.

Book a structured revenue diagnostic to evaluate your current growth architecture and identify the structural constraints limiting scale.

See if it's a fit